Point the link at the page that should answer.

Owning a question is not the same as being reachable. Search crawlers and answer engines both follow links a person can see and read. An owner-led team links the one service page from the homepage, using the words of the question. A growing company links each owned URL from the page one step above it. A larger organisation makes the hub the only place a help article, a campaign, or a partner PDF is allowed to point.